Webster’s Dictionary defines strategy as a careful plan or method for achieving a particular goal usually over a long period of time; the skill of making or carrying out plans to achieve a goal.
When you set out to start a new business or join an established team, your ultimate goal is success. But, have you actually taken the time to visualize how you will achieve that success? Strategizing to achieve your goals is the crucial thinking and the brainpower that is required to articulate your goals, to declare your purpose, and to accelerate and solidify what your legacy will be in the world. Whether you are a solopreneur, CEO of your own business or you are leading a national association, everyone needs a well thought through and articulate strategy that will allow you to reach your goals and achieve your mission and vision.
By taking the time to strategize for your future and by putting language and rigour around articulating your goals, your strategy becomes the life blood of your business. It becomes a living breathing representation of who you are and why you exist in the world. It allows you and your team to become aligned with the corporate vision and mission that drives your business success. It gives you a game plan that brings more balance and clarity to your actions and allows you to ultimately flip the switch from being reactionary to being purpose-driven.
The beauty of developing a strategy is that it is not complicated. It is a necessary tool for anyone who has a goal they want to achieve. All that is required is the time, space and discipline to ask yourself the right questions and to focus on your team’s unique strengths. The discipline of the process allows teams to collectively think through competing priorities with a balanced approach. It brings colleagues along on the journey to success and it validates that the work you are doing is being done efficiently and with greater effectiveness.